LA PLAZA
An exclusive immersive space at the iconic Le Bon Marché, reimagines the essence and soul of a Latin American market through a refined design language inspired by the beauty of Colombia, magical realism, and Latin culture, reinterpreted through the brand’s signature sophisticated flair.
24 Rue de Sèvres, 75007 Paris, France
A COLOMBIAN CANVAS
A neutral palette sets the tone, serving as a canvas for intentional bursts of color that guide the visitor’s journey. Natural materials and rich textures—woven fibers, tactile woods, vibrant hues, and artisanal accents—bring warmth and authenticity to the space, while layered soundscapes evoke the lively spirit of a Colombian plaza at golden hour.
COCORA VALLEY
At the heart of the space, a majestic palm tree installation rises—an homage to the iconic wax palms of Colombia’s Cocora Valley—serving as both a sculptural centerpiece and an imaginative setting for playful product displays.
CRAFTED CONNECTIONS
Beyond fashion, the space features exclusive collaborations—from L.G.R sunglasses and Bon Parfumeur candles to Recess pickleball kits and Assouline’s Cartagena Grace book—plus Colombian staples like Café Quindío and VAST chocolates. As part of Johanna Ortiz’s social commitment, artisan brand Litoral will present handwoven pieces, with a weaver from Cali demonstrating her craft.